When most folks think of personal branding, celebrities and sports figures likely come to mind. Oprah Winfrey, Martha Stewart, Tiger Woods and David Beckham – to name a few.
But, how often do you stop and realize that YOU are a brand? Brand U.
Yes, whether you are trying to land your dream job or building credibility to inspire your company’s workforce amid transformational change, people are buying (or not buying) your Brand U each and every day. So, like any great product, you need to make sure your personal brand is well positioned in a way that clearly differentiates it from other change management professionals.
During this webinar Joan will share actionable steps you can take to establish and market yourself as a credible and highly differentiated personal brand – one that aligns with your interests, priorities and guiding principles and clearly conveys a promise that you can deliver consistently and predictably deliver to your target market. A personal brand that’s aligned with your core purpose and career aspirations.
Joan has five steps to creating your personal brand statement, as well as some tips for creating a plan to take Brand U to market. She will share tips and tricks to optimize you LinkedIn presence, along with some online tools to help you succeed at marketing your personal brand.
In this webinar, you’ll learn:
- What’s Personal Branding and why matters - in good times and bad
- Five steps to creating your personal brand statement
- Taking your brand to market
- Goals, strategies and a plan
- Insights into managing your online brand presence
- Tips & Tricks for LinkedIn personal brand marketing success
- Some free or low-cost online tools to help you succeed
Plus, all attendees will receive her e-workbook: “A Step-by-Step Guide to Creating Your Personal Brand Statement”.
Joan Tesla is the Founder and Principal of Tesla Marketing, a Pittsburgh-based consulting firm she started in 2018 to pursue her passion for brand positioning and personal branding. She specializes in content marketing strategy and personal branding and LinkedIn makeovers for entrepreneurs and senior-level executives.
Prior to starting Tesla Marketing, Joan spent more than 20 years leading B2B strategic marketing and brand management, thought leadership, influencer marketing, demand generation and public relations for financial services, high technology, healthcare, and non-profit organizations.