Building the Business Case for AI
Crafting Strategic, People-Centered AI Investment Cases That Drive Real Buy-In
Artificial Intelligence is no longer a future consideration — it’s here, and it’s reshaping how organizations deliver value, make decisions, and engage their workforce. But adopting AI without a clear, aligned business case risks wasted investment, fragmented change efforts, and organizational resistance.
In this highly practical session designed specifically for change leaders, you’ll learn how to build two distinct AI business cases:
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One for initiating your AI journey with small, strategic pilots, and
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One for justifying enterprise-wide AI projects that scale impact and ROI.
We’ll break down how to connect AI to business goals, measure real value (not just buzzwords), and position your case in language that resonates with both technical and non-technical stakeholders. You’ll also explore how to embed change management strategies directly into your proposal to improve adoption and ensure sustained outcomes.
Whether you’re just exploring AI opportunities or championing bold initiatives, this session equips you with frameworks, messaging, and confidence to lead AI conversations that stick.
Attendees Will Walk Away With:
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Two actionable AI business case models: one for initial investment and one for scaling organization-wide.
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A practical framework for aligning AI to organizational strategy and quantifiable value.
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Stakeholder-centered messaging techniques to gain executive and team buy-in.
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Tips for embedding change management principles into AI proposals to increase adoption and reduce resistance.
Your Presenter
Jamie Champagne, CBAP, PMP, PMI-PBA, CSP is all about igniting real change — with strategy, structure, and a serious dose of stoke.
As a globally recognized expert in business analysis, process improvement, and technology-driven transformation, Jamie brings contagious energy and sharp insight to every stage. Her sweet spot? Helping change leaders turn uncertainty into opportunity, especially when navigating the ever-evolving world of AI, automation, and innovation.
With more than 15 years of experience guiding digital change across industries, Jamie is known for making complex concepts approachable — and actually fun. She’s the author of Seven Steps to Mastering Business Analysis, 2nd Edition, a top-rated instructor on LinkedIn Learning and Pluralsight, and a Certified Speaking Professional who’s facilitated change workshops on five continents (and counting).
When she’s not helping organizations build strategic, people-first transformation, you’ll find her catching waves in Hawaii — because stoke doesn’t stop at the shoreline.
Jamie’s mission is simple: bring the fun, bring the frameworks, and help people lead change with confidence, clarity, and impact.
Continuing education credits for professional certifications will be available from the participating organizations.
Registration fees cover costs and support the organization to be able to organize and coordinate future events.